Anthony Bushen-Garvie

Commercial growth and marketing leader. Financial services.

£7m → £26m revenue−20% marketing spendMulti-channel approachFCS MemberDigital growth for £2bn GWP portfolio£7m → £26m revenue−20% marketing spendMulti-channel approachFCS MemberDigital growth for £2bn GWP portfolio£7m → £26m revenue−20% marketing spendMulti-channel approachFCS MemberDigital growth for £2bn GWP portfolio£7m → £26m revenue−20% marketing spendMulti-channel approachFCS MemberDigital growth for £2bn GWP portfolio
About
Portrait of Anthony Bushen-Garvie

About me.

I lead commercial growth and marketing in regulated, complex businesses. Ten years across financial services, technology and energy, from boardroom strategy to hands-on campaign delivery.

Most recently I ran digital growth at PIB Group, a Carlyle and Apax-backed FCA-regulated insurance business with over 4,000 employees and £2bn in gross written premium. Before that I was Chief Marketing Officer of Solar Fast, where I scaled revenue from £7m to £26m and built the brand of a business later acquired by Wickes plc.

I treat marketing as a capital allocation decision. Every line of spend answers to the same scrutiny as any other deployment of capital: clear return expectations, honest downside modelling, and alignment between marketing, sales and finance.

Anthony to most, though I also go by Tyrese. I grew up in Warwickshire and now work across the United Kingdom and the United States. Outside work I follow geopolitics and current affairs closely, and travel often to see family on the East Coast. I'm married to my beautiful wife, Kodie-Leah.

Selected work

The record, in numbers.

£0m → £0m

Revenue scaled in twelve months

Built the acquisition engine that took Solar Fast from regional installer to Financial Times-ranked scale-up.

Solar Fast

READ CASE STUDY
−0%

Marketing spend cut year on year

Lead volume and team output rose at the same time. Efficiency without contraction.

BDR Group

READ CASE STUDY
Multi-channel approach

Multi-brand commercial strategy

Marketing and commercial strategy across safety technology, security, IT and facilities management, leading North America market entry.

Cayson Global

READ CASE STUDY
£0bn GWP

Digital growth inside an FCA-regulated group

Multiple business units, delivered within compliance sign-off and financial promotions rules.

PIB Group

READ CASE STUDY
0×

Organic lead generation doubled

A ground-up website rebuild, alongside partnership campaigns with IBM.

BDR Group

READ CASE STUDY
#0 organic

Launched solarfast.co.uk

Top organic position within six months, at £3.55 cost per acquisition.

Solar Fast

READ CASE STUDY
NPS lift

Brand reputation through COVID-19

Targeted crisis communications, securing national BBC News coverage.

BDR Group

READ CASE STUDY

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References

What people say.

“I had the pleasure of working with Anthony and was always impressed by his knowledge and proactive mindset. He's the kind of person who just gets things done and always adds value to the team. Any business would be lucky to have him on board.”

Shahbaz Khokhar

E-commerce Operator, Meta UK Advisory Board · Ex-Deloitte ACA

“Although only having the chance to work alongside Anthony for a short period of time, he has made a very good impression on me as an ambitious and capable young man. Anthony is creative, energetic, solutions-oriented and highly motivated with great communication skills. He'd be an asset to any company that he's with.”

George Missir

Senior Risk Analyst · ERMF, GRC Systems & Risk Event Processes

“Anthony is an incredible sales and Marketer, who was an absolute pleasure to work with. He always brought fresh new exciting ideas to the table and always knew how to present himself well to any existing clients and potential new clients. Anthony has a great knowledge of the communications world and marketing and I would recommend him to any organisation who are looking to grow and be inspired.”

Michael Stanley

Managing Director · Go Gloucestershire Communications Ltd

“I have worked with Anthony on many projects around GDPR, ensuring to get the correct message to organisations on the importance of preparing for this regulation through online marketing. Anthony is a very hard worker always looking for improvement on the companies website and on various social media platforms. Additionally learning new ways to improve online presence.”

Alexander Probert CMgr MCMI

Senior Governance, Risk and Compliance Analyst · Chartered Management Institute

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Experience

Ten years, many accomplishments.

Credentials & Education
  • Columbia University logo

    Economics of Money and Banking

    Columbia University

    2026 · ID L3WTTHJ5DOKB

  • CIM, The Chartered Institute of Marketing logo

    ACIM

    CIM, The Chartered Institute of Marketing

    Awarded Nov 2024 · ID 40043231

  • Liberty Mutual Insurance logo

    Foundations of Insurance

    Liberty Mutual Insurance

    2026 · ID TQD1T29TQ2CT

  • Financial Communications Society logo

    Member

    Financial Communications Society

    US-headquartered professional body for financial communications

  • Black Professionals Network logo

    Member

    Black Professionals Network

    Professional network and mentoring community

  • YSI INET, Institute for New Economic Thinking logo

    Member

    YSI INET, Institute for New Economic Thinking

    INET-backed research community · Financial Stability group

  • White Ribbon United Kingdom logo

    Ambassador

    White Ribbon United Kingdom

    Charity preventing men's violence against women and girls

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Two time zones

One working day,
two markets.

Based in England, working across the United Kingdom and the United States.

07:00London
02:00New York

The day starts in England

Pipeline review, performance data from overnight, and the numbers that decide where spend moves today.

10:00London
05:00New York

Strategy and stakeholders

Board conversations, brand and channel decisions, compliance sign-off on anything customer-facing.

14:00London
09:00New York

The Atlantic opens

The East Coast comes online. Partnerships, market entry and the second half of the working day begins.

18:00London
13:00New York

United States afternoon, United Kingdom evening

Deep work with North American teams while the United Kingdom winds down, across a working day that spans two markets.

On marketing

Marketing is a capital allocation function.

Anthony Bushen-Garvie speaking on marketing

The full record.

Download CV/Resumé

PDF · approx. 0.9 MB

Contact

Let's talk.

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